Yesterday, I ran across a great article from a blogger who has been working hard at building his blog for the past two years. If you are new to blogging, you should check out his great post he wrote about the 25 things he wish he knew when he started blogging. There is no easy way to create an effective blog. It takes more than just setting up a Blogger or Wordpress account and posting something every couple weeks. You have to dedicate a lot of time and effort to create a quality content and a healthy readership. My three favorite points in the article are: "Content doesn't matter. Promotion matters." "Social Media isn't a Silver Bullet" and "Twitter is worth it". Blogging for your niche can have a big impact for your business, but it won't happen over night. At Milsoft, we've created a niche Smart Grid blog. It is still very young, but because of the nature of the niche, a little promotion and quality content, in five months it has become the top referring website (excluding search engines) to Milsoft's primary website. How is your blogging experience going?

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Don't forget, ACU is hosting another one of their distinguished speakers events today. If your lunch is open, be sure to buy your ticket and come listen to James Lentz, president of Toyota USA, talk about his experiences.