Aspirin or Vitamin...which is your business? Vitamins are a great supplement to your diet. They help you have more energy and a stronger body. They are good to have but if you don't take them you'll be OK. Aspirin is taken to relieve pain. If you have a headache you are ripping up your medicine cabinet to find the aspirin. So what is your business...Aspirin or Vitamin? An aspirin business is one that solves a the customer's pain. It is a must have not a nice to have. In my last post on the business planning process I discussed the need to do market research. Finding your customers' pain point and targeting it is the reason behind market research. Click Here to read the rest of the post...